July 01 2014

World first content & provenance label for jewellery

The world's first jewellery content labelAs part of their pioneering drive for transparency in the jewellery industry, Cred have become the world’s first jewellery company to fully disclose the contents of their jewellery, and the source of the silver & gold.

No other jeweller is telling its customers exactly what is in the product and where the main metal comes from.

Since 1989 it has been legal requirement in the garment industry to disclose the contents of the fabric, and the source of manufacture. Yet, even with the comparably higher value of precious metals, until now there has been no standardised transparency for jewellery.

Cred was the first jeweller offering a transparent source of gold in 2002, and now becomes the first to label jewellery with the metal composition.

The content of Cred yellow gold, white gold, Fairtrade silver and recycled silver have been independently verified by the Birmingham Assay Office and disclosed for labelling the jewellery.

The gold in Cred jewellery is always Fairtrade. The Fairtrade gold and Silver come from Peru, and the recycled silver is from Derbyshire, UK.

The Cred white gold has high palladium content within the ring. The advantage is that the composite metal is whiter, meaning there is no need to plate the rings, and so no discolouration due to wear.

In addition to the usual hallmarks on the rings, the customer will receive the label as part of their information & packaging with the jewellery.

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Note for Editors


The hallmarks on Cred rings include the Fairtrade mark, Cred sponsor’s mark, fineness hallmark, assay office mark and date letter.

For more information or hi-res images of CRED Jewellery, wedding & engagement rings, contact niki {at} credjewellery.com or 020 3176 7836


In sourcing our materials we seek full transparency from mine to retail.

- All our gold is certified Fairtrade and supplied by our fair trade partners the Sotrami mining cooperative based at San Filomena, Peru.

- Cred jewellery collections from April 2013 are made from Fairtrade silver. Previous collections are made with 100% recycled silver, the most ethical option available at the time.

- We use natural stones and very rarely they will be heat-treated.

- Our diamonds wherever possible come from fully traceable sources. Read about our precious metals & stones.


Fairtrade is an independent ethical certification guarantee of a product which has been responsibly mined and that miners are working in good conditions. The 10% premium paid for the precious metals (Gold, Silver & Platinum) ensures a good price to the workers with additional funds to invest in their community. More information can be found at http://www.fairtrade.org.uk/gold/


Cred Jewellery: http://www.credjewellery.com/   020 3176 7836