The CRED Team
CRED is full of passionate individuals, all dedicated to the production of beautiful, ethical jewellery. We pride ourselves on our professionalism and on personal service. CRED works with renowned ethical jewellery designers as well as seeking out fresh design talent to create exciting fairtrade jewellery ranges. To find out how we got to where we are today, read the CRED Story.
When making an appointment in either or London or Chichester studios you will will meet one of our team below who will guide you through the process of choosing, sizing or designing your jewellery. So let's meet the team...
Sabrina Burley is CRED Sales Director. Since she left school Sabrina has been working in the jewellery retail business, so it is like second nature to her. She joined CRED in 2009 when she wanted to further her career in the jewellery industry, and decide ethical was the answer. Sabrina loves working for CRED because we help change the lives of people most in need. Her extensive knowledge of retail, and of what customers want, means she has sourced a wide range of ethical jewellery collections from UK designers for the store and website. Working closely with her team she ensures you receive the best customer experience. She will do any thing to guarantee CRED team deliver the best standard. Sabrina loves all things vintage. You may spot her in one of her own dress-making creations attending festivals like the Goodwood Revival – how handy that it is so close to Chichester!
Annabel Panes, our primary in-house designer, joined CRED on graduating from an MA in Jewellery Design where she specialised in ethical processes. She is inspired by the desire to buck the ephemeral nature of fashion and create long-lasting treasures. Annabel has guided CRED’s jewellery collections and expanded the range of wedding and engagement rings. Her passion for travel and fair trade has lead her to design jewellery collections, including one to best accommodate the skills of the craftsmen in Nepal. You will meet Annabel if you come to our London Studio.
Monica Garcia is Senior Sales Assistant at the Chichester Boutique. First hearing about Dirty Gold in 2006 ignited passion for the CRED vision. “At CRED I feel fulfilled. From miner to customer: the chain of people involved in the creation of a jewellery piece is endless! The team, the workshop, the designers, suppliers, customers…... they all share the story - fairtrade gold!” “Being Spanish has given me the chance to talk directly to the miners in Latin America, and build that important relationship with them. But their story wouldn’t be anything without the support of our customers that make my job so enjoyable and I’m honoured to be part of that special time in their life when it comes to choosing an engagement or wedding ring, or just a treat to themselves!”
Claire Frampton has joined the Chichester jewellery store as Sales Assistant. "I started life managing top show jumping horse yards around the country. I then managed a large event pub/hotel in chichester before I had my first baby. I wanted a change and found it at Cred. I am totally committed to excellent customer service whilst managing the day to day business that goes with a busy organisation like Cred. Helping to manage the boutique allows me to be creative in display and service to all our customers. Its every girls dream to work with beautiful things and I do it every day. I am passionate about the customers finding whats special for them from wedding rings and engagement rings to that special piece of jewellery. I still have a lot to learn but being part of a fantastic team has helped me get off to a really good start. When I am not at work I look after my beautiful daughter and if there is any time left I love to go horse riding along the beach at West Wittering."
The guy keeping everyone in check is Alan Frampton who joined CRED as Managing Director in 2010 after selling his business – the UK’s largest flower growing operation. Greg’s wife, Ruth, asked him to get involved as she could see business track record and acumen would help CRED to make a difference in more people’s lives. Alan is a great believer in social justice and wants his work to bring more than just an income - he wants to improve other people’s lives. So much so, that his role as chairman of bridge2aid, a dental charity, has led him to do crazy things such as jump out of planes and climb Kilimanjaro.
Lucy Georgeson is our London Studio Manager, and heads up our Bespoke Design service. "After studying ethical fashion practices at Manchester University and working for a few years in the ethical fashion sector, I decided it was time to challenge myself and learn how to make jewellery at Holts Academy. I studied here for 2 years both at the Bench and using CAD software, and during this time I had time to investigate ethical practices within the jewellery industry, and I was shocked at what I discovered. It then became my primary concern to ensure whatever I made and supported had to be ethically sourced. Then I found CRED, the pioneers of Fairtrade gold and a team dedicated to making a difference. I was sold."
Hayleigh Burley is a part time sales assistant at our Chichester boutique. Her love for any accessories makes her very passionate about anything that sparkles! She really loves diamonds and is interested in CRED and how they source them. Hayleigh brings to CRED the ability to deliver excellent customer service to a wide range of people and her enthusiasm to make a difference shines through. You are most likely to see Hayleigh on a Saturday, and when she is not working at CRED you will find her flying around the world as an air hostess. When she finds a rare moment to relax she enjoys playing the piano.
Andrew Hunter is a former managing partner in Ireland of the management consulting firm Accenture, and a former international managing partner for a products industry sector. He was attracted to CRED by the ethics and values of fair mining; and is a shareholder in the company. He was a Director of the Company for several years.
Meet the Miners
You may never get to meet these people in person, but without them your wedding ring would be the same as everyone else’s. Mining, administrating & refining the Fairtrade gold, or teaching, shop keeping or building in the community – each role has an important place in creating your ethical jewellery. Keep checking back to meet more of our Peruvian friends.